Built a fully custom Shopify theme for HI-CHEW, translating the brand’s playful, energetic identity into a high-performance e-commerce experience. Led the migration from WordPress to Shopify, including the full product catalog as well as historical customer and order data, ensuring a seamless transition with no disruption to business operations.
The theme features bold, on-brand graphics and engaging animations while maintaining a streamlined shopping flow optimized for usability and conversion. Developed a custom interactive product quiz using Shopify Metaobjects and Vue.js, enabling flexible content management and a personalized user experience that integrates natively with Shopify.
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